Marketing competition on a new product introduction - a structural analysis using systems thinking
نویسندگان
چکیده
منابع مشابه
A dynamic risk analysis on new product development process
Abstract In the dynamic and competitive market, managers seek to find effective strategies for new products development. Since There has not been a thorough research in this field, this study is based on a review on the risks exist in the NPD process and an analysis of risks through FMEA approach to prioritize the existent risks and a modeling behavior of the NPD process and main risks using s...
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abstract in the dynamic and competitive market, managers seek to find effective strategies for new products development. since there has not been a thorough research in this field, this study is based on a review on the risks exist in the npd process and an analysis of risks through fmea approach to prioritize the existent risks and a modeling behavior of the npd process and main risks using sy...
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ژورنال
عنوان ژورنال: International Journal of Markets and Business Systems
سال: 2018
ISSN: 2056-4112,2056-4120
DOI: 10.1504/ijmabs.2018.090513